St David’s Wayfinding
Unification of signage can aid way-finding and reinforce brand identity
Both St. David’s centres exhibited signs that shoppers were finding navigation throughout the 4km of Mall disorientating and location of entry exit points to both the Malls and the car parks were not memorable or legible.
Working with cutting edge software we were able to create 3D overlays of our proposals and were able to take these into the Malls and show St David’s partnership in situ our proposals for furniture, way finding and branding porticos by holding mobile devices which detected QR codes. These QR codes created an augmented reality in real time that allowed the client to visualise before and after views in real time.