Imagining the future we want

Let’s face it, the future today can look pretty bleak. We’re surrounded by stories of crisis: the cost of living, economic uncertainty, conflict, biodiversity loss, climate change, declining high streets, pressures on public health, and rapid technological change…

However our collective imagination might just be a solution. Imagination is not an escape from reality; it allows us to see possibilities yet to be realised.

Because the question is not simply how we address the complex challenges we face, but rather how we imagine futures worth creating. Environmental activist Rob Hopkins argues that we need to cultivate longing: visions of the future so compelling that people love them and want to create them.

Our Bath studio are exploring just this with a series of ‘what-if’ provocations. ‘Imagining the future we want’ was an event we held in partnership with Avon Wildlife Trust – a vehicle to start conversations and explore the art of the possible. Come and have a chat with us about how imagination could prompt action towards a more positive and regenerative future.