The Cube building branding and signage
Background
Breathing new life into a dated office building.
The Cube’s refurbishment transforms a dated, nondescript office building into a comfortable, commercially attractive workplace that supports better wellbeing.
Outcome
Consistent design—clear identity.
Further tying in with the interior design concept, our graphic design team created a monochromatic cube concept for the building’s signage. An external projecting sign illuminates at night, while inside a fret cut acrylic sign stands out on the lounge area’s feature wall. The same isometric theme applies to The Cube’s door signage, providing a consistent design language throughout the building.
Our refurbishment gives The Cube a clear identity, setting it apart from competing offices—all made possible through well-considered, light touch alterations.