The Cube building branding and signage

Salaft Properties


Originally constructed in 1915 for the Co-operative Wholesale Society, Hodge House is a landmark Grade II listed, eight-storey building on St Mary Street in Cardiff. Stride Treglown’s objective was to transform a tired and dated building into a workplace fit for the next generation of occupiers.


Our Graphic Design team supported the transformation by designing directional wayfinding signs, including the floor directory board in the main reception area, which are in keeping with Hodge House’s building branding.

The focal point of the scheme is a 2 storey 11.5 metre high graphic to the main glazed facade. The graphic, an interpretation of a dragonfly wing, is directly printed on to the main glazed façade.Internally, wall graphics, large scale wayfinding items, and manifestations use sections of the dragon fly graphic to carry the theme throughout the building.The comprehensive wayfinding scheme and signs we created for the building, both internally and externally, applied the University’s own sign design guidelines for continuity of style in the campus setting.