Jack Roche

Associate Director, Head of Marketing

Jack leads the marketing team, developing stories about people, places and partnerships. His interest in human experiences is evidenced in our ongoing campaigns; Inhabitant; Life at Stride Treglown; and, Talking Spaces.

If you weren’t in this career, what would you be?

Documentary Filmmaker. I was obsessed with making short films when I was a kid with a huge, unwieldy camera that took VHS tapes. It was so heavy I’d often fall over mid-shot.

Biggest career influence?

I trained as a designer and then worked for Sir John Sorrell at his design foundation. I saw first-hand how design and creativity can help people positively shape their lives. Another big influence was co-founding Pop up Parks. This involved growing a startup, driving a converted ambulance around London, and ultimately winning the two-year long Knee High Design Challenge. It was creative, intrepid, and propelled by a noble purpose.

What’s your favourite project you’ve worked on to date

The Talking Spaces Podcast on Aylesbury Vale Crematorium. It’s a very important building type that needs to do so much without ever overshadowing the inhabitants’ experience. The podcast we created – and Jim Stephenson’s film – captures that delicate balance.

What are the key challenges that affect marketing, or are likely to in the next five years?

Authenticity and accountability have never mattered more than now. Audiences are deserving of that – and demand it. One of the reasons I’m so proud of our B Corp certification is because it’s independent validation of what we do and how we do it. That’s powerful fuel for us to stay true to our authentic voice and not follow the pack.

Best book you’ve read?

In Arabian Nights by Tahir Shah. The author goes on a journey to discover the story within his heart, all while setting his family up in a new home (haunted by crafty spirits) in Fez, Morocco. It’s a moving and mystical tale – just like life.

Industry bodies:
  • Member of the Chartered Institute of Marketing, MCIM
  • Mental Health First Aider, MHFA England

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