Nik Hoggarth

Associate Architect

Nik’s approach to design focuses on use, place making and context.

Nik is an associate architect in our London office, specialising in hotel design. Most recently, Nik has led an internal hotel design competition between staff, while converting a central London office block into a 121-room boutique hotel. Outside of hotel work, Nik has worked in the education sector, preparing feasibility studies for the Girl’s Day School Trust.

What is your favourite project you’ve worked on to date?

The Hoxton Hotel in Holborn; it was the first project I worked on at Stride Treglown. I was really pleased with the end result and it was a great way to kick off my career, allowing me to cut my teeth in the industry after graduating. I learnt a lot from it and it formed part of my case study for my part 3.

The building is well renowned in London and it’s nice to reference that when I’m out and about networking.

What are the key challenges affecting hotel design?

Airbnb. It’s a real disrupter in a lot of sectors, but more so in hotels and especially chain hotels. People are looking for authenticity and something a little bit different and that’s what Airbnb offers them.

What is the current big trend in your sector?

Analytics and data, where you can record people’s visit to your hotels. It’s about trying to get down to the raw data of what people like and don’t like, so hoteliers can craft the experience for their guests and compete with the authenticity of an Airbnb offer.

What is your favourite building in your city?

The Barbican Centre. It’s a really good experiment in post war construction, with a bold design and cool concept to build an entire community in a fortress in the centre of London. Some people call it a brutalist building, but technically it’s not because it was designed to look like that.

Industry Bodies:
  • ARB